defining my blogg !!

Spring cleaning !!!!

Yes me too and every year I look at my Blogg seeing what I can improve, add on and expand (and maybe perch :/ )  For 2015 my goal is to reach more people especially in the small retail world. That is why I am going to create a new post each month focusing on exactly that. The idea is to feature one local business and add some solutions that they do really well in their store or that they have some challenges with and by talking to them we could come up with some solutions.
Today I made it out to the new location of Cargo here in Portland, OR and talk about a store with ATMOSPHERE. The place is packed with beautiful nick necks, clothing and furniture,  beautiful arranged and decorated. A perfect example for creating an EXPERIENCE to be remembered.
  TIP: Be ENTICING with the visual arrangements in your store !!!

CARGO

Winter Wonderland

Wishing you all a wonderful holiday season!!!! Here is a great

 before and after from our window styling files this year.

 This is the window at  Queen Bee Creations in Portland Oregon

Before

After

 Queen Bee created the back drop ( which is also one of their prints and available as bags etc..)
UP Design Lounge  did the design, created the props and did the installation.

Shop Window Styling 101: Where to start.....

Here's a visual step by step tutorial on how I go through the process designing and creating a new window display.
What you need:

• a photo of the shop window you are going to design
• tracing paper
• 2x binder clips
• pencil
• ruler 
• color pencils 
• eraser (just in case)

Gather the tools.
I use a mechanical pencil, this one is from
 Muji *one of  my favorite stores. 

A photo of the window.....

tracing paper ( available at office depot)

place tracing paper over photo...

......and secure with binder clips

user your mechanical pencil to draw the outline of the window
onto the tracing paper.....

......take the tracing paper off.....

....now start drawing in fixtures or furniture you might have
on your mind  or  that already exist in the window.

add sketches of props....

and more ideas.... like painting a frame drawn on the window
 with a glass marker

and more layers and more layers .....
Here I bring in the color pencils ;)
I usually do this whole process  2 or 3 times
until I have my visual picture completed.
After that I go into prop design...........
(See my next post coming out  in the end of November:
Shop Window Styling 101: creating props )

GOOD LUCK !!!
And feel free to ask me any question ...

*Ullika*

Visual Merchandising : explained

"Visual merchandising is a major factor often overlooked

in the success or failure of a retail store. It is

second only to effective customer relations.

Visual merchandising can be defined as everything the

customer sees, both exterior and interior, that creates a

positive image of a business and results in attention,

interest, desire and action on the part of the customer. A

story can be told that communicates to the prospective

customer what the store is all about. It includes the

dramatic presentation of merchandise as well as other

important, subtle features that create the store’s overall atmosphere."

(source) 

 

Effective visual merchandising does not need to

cost much. The cost for this display was less

than $40 in materials and about 1.5 hours in man power.