"Visual merchandising is a major factor often overlooked
in the success or failure of a retail store. It is
second only to effective customer relations.
Visual merchandising can be defined as everything the
customer sees, both exterior and interior, that creates a
positive image of a business and results in attention,
interest, desire and action on the part of the customer. A
story can be told that communicates to the prospective
customer what the store is all about. It includes the
dramatic presentation of merchandise as well as other
important, subtle features that create the store’s overall atmosphere."
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Effective visual
merchandising does not need to
cost much. The cost for
this display was less
than $40 in materials and about 1.5 hours in man power.
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