The 4048 PROJECT: 2015

Monday, November 16, 2015

The new Fettle Botanic Supply and Counsel in PDX

I Have had the honer working on this wonderful rebranding project as the interior designer and I am happy to share these pictures from the New Fettle Botanic Supply & Counsel (formerly The Herb Shoppe) over on Hawthorne Ave in Portland Oregon. They remain the same trusted convenient shoppe for all your herbal needs with a beautiful new face and name. I highly suggest a visit, they are amazing :) and you mights just walk away with one of their wonderful herbal mixes, yummy tea mixes or their new bath salts and holiday creations.

Tuesday, November 3, 2015

Brass Grey Office

Brass Grey Office by ullika featuring hand made furniture

Monday, November 2, 2015

Emerald Green office

Emerald Green office by ullika featuring black and white wall art

Friday, August 28, 2015

creative mornings

I have lately been feeling an urge to move my creativity into new territory. So here is my first macrame curtain / dream catcher. This will be in the autumn display at The Herb Shoppe . All the material I had found at SCRAP and stashed in my basement craft corner. Some times it pays off to be a "creative hoarder" ;). I really have no experience with macrame, although I think my mum showed me how to do it when I was a child in the 80s, she certainly is where I got my creativity from. Very exited to have her come visit in two week and show me some more tricks. As for now hope you all enjoy these pictures :)
Happy first days of fall ( not official but the air sure feels like it) - ULLIKA

@updesignlounge.com

Tuesday, August 4, 2015

Summer time is time for street fairs......

...and we have been helping some local businesses with setting up there booth. Here is one example in which case we did the pre set up in there office space and they moved it to the street the day of the fair.
Here are some tips for setting up a booth:

Choose a layout that works with your product:

Walk in ( 2-3 tables) along the perimeter very interactive choice, great for arts and crafts and large items and also great for picture, photos and print art.
One table in center with you behind the table great for Jewelry and smaller items for sale, you have better control and overview of your product.

Keep it organized, clean and always have a table cloth or a skirt that will hide the boxes, electrical cables etc...
Keep your displays full but not cramped, use props to create height and levels.

Make sure that you fill out the space well and use the vertical space, items displayed where the eye can sweep over them at a glance—and see the entire selection—are far more likely to result in higher sales.

Make your booth as eye-catching as you can and a reflection of your brand. Be creative and have fun. For inspiration here is the link to a Pinterest board that focuses on booth design: Fair biz on pinterest

and here are some table top examples :

designed and set up by Updesignlounge for the Herb Shoppe Pharmacy in Portland Oregon

Friday, June 5, 2015

Hand Made Displays

Me working on the new sign for the summer displays at the Herbshoppe. These hours of creativity are always some of my favorites. I enjoy the design process so much and it really makes me so happy that I can create these really special displays by hand for my amazing clients.

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Modern Eclectic

Modern Eclectic by ullika featuring a glass coffee table

Tuesday, May 26, 2015

It's called PLANOGRAM !

For a good few years now I have been designing the shopwindow and changed the visual merchandising at The Herb Shoppe here in Portland, however something that lot of people do not know is that I also design the window for their store in Brooklyn NY. OH WOW !! So you fly to NY once a quarter people ask, OHHHH I wish ( I love Brooklyn) but no, what I do is I create what you call in the industry a "PLANOGRAM". What that is, is a detailed plan of implementation with sketches, pictures and a (somewhat) detailed plan on how to implement the window. That "PLANOGRAM" , including all the props that I have gathered, gets sent of to the store in Brooklyn so they can implement it.

Here is what that looks like (note this is a really simple one usually I get much more into detail):

The sketch