Shop Window Styling 101: Where to start.....

Here's a visual step by step tutorial on how I go through the process designing and creating a new window display.
What you need:

• a photo of the shop window you are going to design
• tracing paper
• 2x binder clips
• pencil
• ruler 
• color pencils 
• eraser (just in case)

Gather the tools.
I use a mechanical pencil, this one is from
 Muji *one of  my favorite stores. 

A photo of the window.....

tracing paper ( available at office depot)

place tracing paper over photo...

......and secure with binder clips

user your mechanical pencil to draw the outline of the window
onto the tracing paper.....

......take the tracing paper off.....

....now start drawing in fixtures or furniture you might have
on your mind  or  that already exist in the window.

add sketches of props....

and more ideas.... like painting a frame drawn on the window
 with a glass marker

and more layers and more layers .....
Here I bring in the color pencils ;)
I usually do this whole process  2 or 3 times
until I have my visual picture completed.
After that I go into prop design...........
(See my next post coming out  in the end of November:
Shop Window Styling 101: creating props )

GOOD LUCK !!!
And feel free to ask me any question ...

*Ullika*

Visual Merchandising : explained

"Visual merchandising is a major factor often overlooked

in the success or failure of a retail store. It is

second only to effective customer relations.

Visual merchandising can be defined as everything the

customer sees, both exterior and interior, that creates a

positive image of a business and results in attention,

interest, desire and action on the part of the customer. A

story can be told that communicates to the prospective

customer what the store is all about. It includes the

dramatic presentation of merchandise as well as other

important, subtle features that create the store’s overall atmosphere."

(source) 

 

Effective visual merchandising does not need to

cost much. The cost for this display was less

than $40 in materials and about 1.5 hours in man power.